Corporate Website Cookie Policy

Trackuity bvba (hereafter "Trackuity")
Ridderstraat 15A
9000 Ghent
Belgium

VAT BE 0549.953.277

info@trackuity.com
+32 (0)9 391 62 39

Cookies

A cookie is a small text file that is placed on the hard disk of your computer or mobile device when you visit a website. The cookie is placed on your device by the website itself ("first party cookies") or by partners of the website ("third party cookies"). The cookie identifies your device by a unique identification number when you return to the website and collects information about your browsing behaviour.

There are different types of cookies. We distinguish the following cookies according to their purposes: there are essential or strictly necessary cookies and non-essential cookies (functional, analytical and targeting cookies).

The Belgian Act concerning the Electronic Communication of June 13, 2005 contains some provisions about cookies and the use thereof on websites. The Belgian implementation is deduced of the European e-Privacy Directive, which implies that the cookie usage and the cookie legislation is regulated differently in every European country.

Goals and utilities of cookies

By using the website, the visitor may agree to the use of cookies. Cookies help Trackuity to optimize your visit to the website and to provide you with an optimal user experience. However, you are free to delete or restrict cookies at any time bychanging your browser settings (see "Management of cookies").

Disabling cookies can have an impact on the functioning of the website. Some of the site's features may be restricted or inaccessible. If you decide to disable cookies, we cannot guarantee you a smooth and optimal visit to our website.

Types of cookies used by Trackuity

We distinguish the following types of cookies, according to their purposes:

  • Essential / Strictly necessary cookies
    These cookies are necessary for the website to function and cannot be disabled in our systems. They are usually only set up in response to your actions, such as setting up your privacy preferences, logging in or filling in forms. They are necessary for a good communication and they facilitate navigating (for example, returning to a previous page etc.)
  • Non-essential cookies
    These cookies are not necessary for the website to function, but they do help us to offer an improved and personalized website.
    • Functional cookies
      These cookies enable the website to offer improved functionality and personalization. They can be set up by us or by external providers whose services we have added to our pages.
    • Analytical cookies
      With these cookies, we can track visits and traffic so that we can measure and improve the performance of our site. They help us to determine which pages are the most and the least popular and how visitors move through the site.

We use two types of cookies, namely our own functional cookies and cookies of carefully selected partners with whom we cooperate.

First party cookies

Domain name: .trackuity.com

Note that we use certain carefully selected services to improve our website. These services might place additional (non-essential) first party cookies for their operation:

  • Google Analytics: we use Google Analytics to analyze and measure the use of our website. This helps us to better understand what our users are interested in and improve the website. You can find a list of the first party cookies used by Google Analytics here. If you wish to opt out of the cookies used by Google Analytics, you can do so by using the tool provided here.
  • Hotjar: we use Hotjar to analyze and measure the use of our website. This helps us to better understand what our users are interested in and improve the website. You can find a list of the first party cookies used by Hotjar here. If you want to opt out of the cookies used by Hotjar, you can do so here.

Third party cookies

Third party cookies are cookies set or read under a different domain than trackuity.com. These cookies are used by our partners to improve our website. The following third party cookies might be used on our website:

Domain name: .hotjar.com

You can find information about the third party cookies used by Hotjar here and opt out of their cookies here.

Domain name: .doubleclick.com

These are cookies used by Google and Google Analytics for analytics and advertising purposes. You can find more information on their cookie information page and find a tool for opting out of Google Analytics here.

Domain name: .gstatic.com

These are cookies used by Google and Google Analytics for analytics purposes. You can find more information on their cookie information page and find a tool for opting out of Google Analytics here.

Carefully read the Personal Data section for more information concerning the processing of personal data by Trackuity.

Management of cookies

Make sure that cookies are enabled in your web browser. If you want to consult the website of Trackuity, it is recommended you enable cookies. However, you are free to disable cookies in your browser settings if you wish to do so.

To enable or disable cookies, you must change your browser settings (via the "preferences" or "options" tab). The following links will give you more information on how to manage your cookies. You can also consult the "help" tab of your browser.

Personal data

Since cookies may constitute a processing of personal data, you as a data subject have the right to the lawful and secure processing of personal data.

On what legal grounds are my data processed?

In accordance with the GDPR we process personal data on the following legal grounds:

  • On the basis of your consent with the non-technical cookies.
  • On the basis of our legitimate interest to keep improving our services and to provide you a personalized user experience for the essential cookies.

Which personal data are being processed?

Trackuity commits to only collect and process adequate, relevant and limited to what is necessary for the purposes for which they are processed. The following categories of personal data are processed by Trackuity:

  • Electronic identification data (IP address, location, cookies)

For which purposes are my personal data being used?

Trackuity collects your personal data for the sole purpose of offering every user of our website a safe, optimized and personal user experience of our website. The collection of personal data becomes more extensive as the user makes more intensive usage of our website.

The processing of your personal data is essential for the proper functioning of the website and the provision of associated services. Trackuity commits to solely process your personal data for the following purposes:

  • Personalized marketing and advertising if you have expressly agreed to it. In that case, you are free to withdraw your consent at any time.
  • Ensuring the proper functioning of the website.

Who receives your personal data?

Your personal data are processed for internal use within Trackuity only. Your personal data will not be sold, passed on or communicated to any third parties, except in case you have given us your explicit prior consent and except for transfers to our carefully selected processors.

We use the following technologies on our website:

  • Google Analytics: to better understand our user's needs and to optimize this service and experience. Google Analytics is a technology service that helps us better understand our users experience (e.g. what pages are and are not visited, how users end up on our website, how long users typically spend time on our website, etc.). This enables us to build and maintain our service with user feedback. Google Analytics uses cookies and other technologies to collect data on our users' behavior and their devices (in particular device's IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only). For more details, please read Google Analytics' privacy policy. If you wish to opt out of Google Analytics, you can do so by using the tool provided here.
  • Hotjar: to better understand our user's needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device's IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link. You can opt-out of the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.

How long do we store your personal data?

We store your personal data as long as indicated under Types of cookies used by Trackuity.

What are your rights?

Guarantee of a legitimate and secure processing of your personal data

Your personal data are always processed for the legitimate purposes explained in point 5.3. They are collected and processed in an appropriate, relevant and non-excessive manner, and are not kept longer than necessary to achieve the intended purposes.

Right to access

If you can prove your identity, you have the right to obtain information about the processing of your data. Thus, you have the right to know the purposes of the processing, the categories of data concerned, the categories of recipients to whom the data are transferred, the criteria used to determine the data retention period, and the rights that you can exercise on your data.

Right to rectification of your personal data

Inaccurate or incomplete personal data may be corrected.

Right to erasure (or "right to be forgotten")

You also have the right to obtain the erasure of your personal data under the following assumptions:

  • Your personal data are no longer necessary for the intended purposes;
  • You withdraw your consent to the processing and there is no other legal ground for processing;
  • You have validly exercised your right of opposition;
  • Your data has been illegally processed;
  • Your data must be deleted to comply with a legal obligation.

The deletion of data is mainly related to visibility; it is possible that the deleted data are still temporarily stored.

Right to limitation of processing

In certain cases, you have the right to request the limitation of the processing of your personal data, especially in case of dispute as to the accuracy of the data, if the data are necessary in the context of legal proceedings or the time required to Trackuity to verify that you can validly exercise your right to erasure.

Right to object

You have the right to object at any time to the processing of your personal data for direct marketing purposes. Trackuity will stop processing your personal data unless it can demonstrate that there are compelling legitimate reasons for the processing which prevail over your right to object.

Right to data portability

You have the right to obtain any personal data which you have provided to us in a structured, commonly used and machine readable format. At your request, this data may be transferred to another provider unless it is technically impossible.

Right to withdraw your consent

You may withdraw your consent to the processing of your personal data at any time.

Contact

Should you still have questions or comments about cookies after reading this Cookie Statement, you can always contact us via info@trackuity.com.

Possibility to lodge a complaint

If you are not satisfied with the processing of your personal data by Trackuity, you have the right to lodge a complaint with the competent Data Protection Authority (for Belgium: https://www.privacycommission.be).

Accept or decline non-essential cookies

This website uses cookies. Some of these cookies are strictly necessary for this website to function properly. You cannot refuse those if you want to visit this site. Other cookies are used for analytical purposes. Those you can decline, if so desired. In any case, however, we take your privacy very seriously. We’re committed to always handling all gathered data carefully and responsibly.