Platform Cookie Policy

Trackuity bvba (hereafter "Trackuity")
Ridderstraat 15A
9000 Ghent
Belgium

VAT BE 0549.953.277

legal@trackuity.com
+32 (0)9 391 62 39

This​ ​cookie​ ​policy​ ​("policy")​ ​outlines​ ​the​ ​general​ ​policy,​ ​practices,​ ​and​ ​types​ ​of​ ​cookies​ ​that Trackuity​ ​("we",​ ​"us",​ ​"our")​ ​may​ ​use​ ​when​ ​one​ ​of​ ​our​ ​partners​ ​integrates​ ​our​ ​platform ​on their​ ​website​ ​or​ ​the​ ​website(s)​ ​of​ ​their​ ​partner(s).

What are cookies?

A​ ​cookie​ ​is​ ​a​ ​small​ ​piece​ ​of​ ​text​ ​that​ ​is​ ​used​ ​to​ ​store​ ​certain​ ​information​ ​in​ ​web​ ​browsers. When​ ​partners​ ​integrate​ ​our​ ​services​ ​on​ ​their​ ​website​ ​or​ ​the​ ​website(s)​ ​of​ ​their​ ​partners​ ​we use​ ​first​ ​party​ ​cookies​ ​(i.e.​ ​cookies​ ​under​ ​the​ ​domain​ ​of​ ​our​ ​partner)​ ​and​ ​sometimes​ ​third party​ ​cookies​ ​(i.e.​ ​cookies​ ​under​ ​the​ ​"trackuity.com"​ ​domain),​ ​as​ ​detailed​ ​below.

First party cookies

We​ ​use​ ​first​ ​party​ ​cookies​ ​(i.e.​ ​cookies​ ​under​ ​the​ ​domain​ ​of​ ​our​ ​partner)​ ​to​ ​identify​ ​users​ ​and provide​ ​them​ ​with​ ​relevant​ ​recommendations​ ​on​ ​the​ ​website​ ​of​ ​our​ ​partner.​ ​This​ ​partner​ ​may also​ ​choose​ ​to​ ​use​ ​our​ ​technology​ ​in​ ​widgets​ ​on​ ​websites​ ​of​ ​their​ ​partners.​ ​In​ ​that​ ​case​ ​we also​ ​use​ ​the​ ​first​ ​party​ ​cookie​ ​to​ ​show​ ​relevant​ ​recommendations​ ​on​ ​website(s)​ ​owned​ ​by the​ ​partners​ ​of​ ​our​ ​partners.

The cookie we use for this purpose is called '_tty' and ​expires​ ​720​ ​days​ ​after​ ​its​ ​last​ ​usage​ ​(i.e.​ ​after​ ​you​ ​stopped​ ​visiting​ ​our​ ​partner's website(s)).

Third party cookies

Trackuity

To​ ​ensure​ ​your​ ​privacy​ ​we​ ​limit​ ​the​ ​use​ ​of​ ​third​ ​party​ ​cookies​ ​(i.e.​ ​cookies​ ​under​ ​the "trackuity.com"​ ​domain) ​ ​as​ ​much​ ​as​ ​possible.​ ​However,​ ​some​ ​of​ ​our​ ​partners​ ​have​ ​many different​ ​websites​ ​and​ ​want​ ​to​ ​ensure​ ​that​ ​only​ ​relevant​ ​content​ ​is​ ​shown​ ​on​ ​these​ ​websites. For​ ​example,​ ​a​ ​partner​ ​could​ ​own​ ​a​ ​real​ ​estate​ ​website,​ ​a​ ​car​ ​website​ ​and​ ​a​ ​news​ ​website and​ ​wants​ ​to​ ​show​ ​relevant​ ​items​ ​to​ ​people​ ​visiting​ ​the​ ​news​ ​website.​ ​To​ ​determine whether​ ​we​ ​should​ ​show​ you ​relevant​ ​content​ ​from​ ​the​ ​real​ ​estate​ ​website​ ​or​ ​the​ ​car website,​ ​we​ ​need​ ​to​ ​set​ ​a​ ​third​ ​party​ ​cookie​ ​and​ use it to ​keep​ ​track​ ​of which one of these sites you visited.

The cookie we use for this purpose is called '_tty' and is placed under the trackuity.com domain. This cookie expires 720 days after its last usage (i.e. after you stopped visiting any of our partner's website(s)).

CloudFlare

To​ ​ensure​ ​a​ ​speedy​ ​delivery​ ​of​ ​our​ ​recommendations,​ ​we​ ​use​ ​the​ ​CloudFlare​ ​content delivery​ ​network​ ​(CDN). ​ ​For​ ​the​ ​proper​ ​operation​ ​of​ ​this​ ​network,​ ​some​ ​cookies​ ​are necessary,​ ​as​ ​detailed​ ​in​ ​their​ ​​cookie​ ​policy​.

Your rights

If you don't want these cookies to be placed on your computer, you can simply opt out here. More details about your user rights and our processing of personal data can be found in our privacy policy.